The Deliverator – Wannabee

So open minded, my thoughts fell out…

Maybe the MPAA will try harder next time it is going to release a $2 billion film?

Posted by Deliverator on April 9th, 2010

Hollywood fails yet again…

The futility of even the most byzantine copy protection schemes has been proven once again. For several days now, copies of the movie Avatar derived from a retail (region 2) DVD source have been circulating online. DVD copy protection has long been broken, but Blueray has been slightly (and only slightly) more resistant. Now, it appears that Slysoft, maker of the AnyDVD software blueray video player have updated their software to decode the latest Blueray encryption scheme, which appears to only be in use on a single title – Avatar. It is likely that the same source that leaked the retail DVD also has copies of the Blueray version of the film and it is likely that Blueray rips of Avatar will start appearing online as soon as this evening.

I’ve seen this pattern time and time again. Retail DVD/Blueray derived copies of movies will start showing up online sometimes as much as 2-4 weeks in advance of official store release dates. This is an aweful failure on the part of the entertainment industry. The copy protection schemes have proven a minimal deterent, so the next best thing they could do IMO is to ensure just-in-time delivery and manufacturing of physical media and to better track physical media through manufacturing and distribution channels. The entertainment industry really needs to take a page from Amazon, Dell, etc. and learn how to do just in time manufacturing and delivery and look to the example set by NGO’s and various relief organizations on end to end tracking systems that help prevent physical theft/graft issues by pinpointing dishonest individuals in the chain of responsibility.

To have a major title like Avatar show up more than two weeks in advance of store release is pure negligence.